Mar 23, 5:12 pm
Decrypt
Blockchain Offers ‘Better Repair and Care Services’ for Luxury Products: LVMH CIO
The Aura Blockchain Consortium, launched in 2021, is a collaboration between luxury brands such as LVMH, Prada Group, OTB Group, and Cartier, aiming to promote sustainability and traceability of products through blockchain technology. The Consortium’s Multi-Token minter (MTM) feature allows members to deploy smart contracts on public blockchains, such as Ethereum, Solana, or Cosmos.
