Walmart Dives Into Metaverse With Launches in Roblox

“Roblox is one of the fastest growing and largest platforms in the metaverse, and we know our customers are spending loads of time there,” William White, Walmart U.S.’ chief marketing officer said in the statement. “So, we’re focusing on creating new and innovative experiences that excite them, something we’re already doing in the communities where they live, and now, the virtual worlds where they play,” he added.